| With Google Ad Words . . .
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| | potential misuse or words or spellings,
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| When a person searches Google for a word
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| | and choose many different combination of
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| or phrase related to your product or
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| | words and phrases that might be entered.
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| something on your web site, the Google
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| | So don't just buy the phrase 'scuba
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| search return will display your ad.
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| | diving videos'. Consider phrases such as
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| When your ad appears on the Google Ad
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| | 'learning to scuba dive', 'scuba diving
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| Words page, you only have to pay for the
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| | training', 'scuba diving dvd', 'scuba
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| ad if the visitor clicks on it. Even if
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| | diving information' . . . and other words
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| the ad appears 10,000 times, you only pay
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| | and phrases that someone interested in
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| if the ad is clicked on.
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| | learning more about the subject matter
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| The cost per click for Ad Words can be as
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| | would use to search.
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| little as five cents.
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| | 4. Avoid the crowd - Before choosing
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| Google provides extensive reporting
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| | Google Ad Words, search each word/phrase
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| showing which words and phrases produce
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| | you are considering. Check to see how
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| the most click throughs for your ad.
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| | many ads exists for those words, and also
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| You can set up as many ads as you like,
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| | check to see what pages are shown in the
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| for as many different products and web
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| | search results. The best word buys will
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| pages as you like. There is no cost to
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| | be with phrases that have no ads - when
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| set up an Google Ad Word campaign - and
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| | you buy those words, your ad is the only
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| you can modify your campaigns as often as
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| | ad shown - which makes your ad really
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| you like.
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| | stand out.
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| Seven tips to getting the most from your
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| | If the ad word has several ads, and more
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| Google Ad Word investment
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| | ads repeating on the 2nd and 3rd page of
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| 1. Avoid highly searched single words -
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| | the Google results, look for a better
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| The biggest mistake made when purchasing
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| | phrase or word.
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| Ad Words is trying to buy a single highly
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| | When I do this, I have two browser
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| searched word. Doing so may seem logical,
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| | windows open - one with my Google Ad
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| as more searches means more times your ad
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| | Words entry form, and one with Google
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| is displayed.
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| | search. I search for words and phrases,
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| But choosing single highly searched words
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| | and when I find one with no ads which is
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| puts you in competition with lots of
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| | relevant to my product, I add that phrase
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| people who are willing to pay a lot for
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| | to my Google list.
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| those same words (often because they have
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| | 5. Write your ad carefully - Your Google
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| more money than sense). These single
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| | AdWord Ad is limited to a headline, two
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| words can cost $9-$20 dollars per ad
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| | lines of text, and a link to your site.
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| click - making them tremendously
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| | Not much to work with, but certainly
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| expensive to buy.
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| | enough to attract interest and clicks.
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| Rarely can a single word represent your
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| | Your headline should summarize the
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| product - so don't invest in these
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| | benefits of visiting the link, and the
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| expensive single words.
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| | two lines of text should include hot
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| 2. Choose phrases - When people use the
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| | button words that further define the
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| search engines, they generally search for
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| | link. To see examples of many Ad Words,
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| specific information or a solution to a
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| | just search Google - and search for terms
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| specific problem.
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| | related to your product to see how others
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| They don't search for 'videos', but will
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| | are using Ad Words.
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| instead search for 'video on scuba
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| | Don't not use the spam approach in your
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| diving'. So instead of buying the very
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| | Ad Words - these are a definite turn off.
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| expensive word 'video', you would want to
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| | 6. Set a realistic budget - When you
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| buy the ad word 'scuba diving video'. Buy
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| | create your ad word campaign, you set
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| phrases, not words.
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| | your maximum spending budget per day. If
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| 3. Go for Relevancy - not frequency -
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| | you exceed your budget Google will let
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| When it comes to ads, you want to display
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| | you know.
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| your ad only when it is relevant to the
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| | 7. Check the results and revise the list
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| search. That's when it will be the most
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| | - Google Ad Words provides extensive
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| cost effective.
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| | reporting features which show the
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| If someone is actually looking for what
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| | performance of all your words and
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| you have for sale, then that's when you
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| | phrases. By viewing these reports you can
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| want your ad to appear. The way to get a
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| | quickly see which words and phrases are
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| relevancy to your ad is to choose ad
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| | giving you the best click throughs.
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| phrases based on the way people search -
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| | Knowing which phrases produce the best
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| phrases looking for a solution or an
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| | results can help you come up with similar
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| answer.
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| | words and phrases to add to your Google
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| In almost all cases, searchers use words
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| | Ad Words list - and this can increase
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| and phrases that are familiar to them,
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| | click throughs and sales.
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| and not always will they use proper
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| | Google Ad Words do work - if you follow a
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| english, the correct technical terms, or
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| | solid strategy and don't get into a
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| the correct spelling. For that reason,
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| | bidding war with others for single words.
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| choose search phrases that reflect the
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