| With Google Ad Words . . . | | | | use proper english, the correct technical terms, or the |
| When a person searches Google for a word or | | | | correct spelling. For that reason, choose search |
| phrase related to your product or something on your | | | | phrases that reflect the potential misuse or words or |
| web site, the Google search return will display your | | | | spellings, and choose many different combination of |
| ad. | | | | words and phrases that might be entered. |
| When your ad appears on the Google Ad Words | | | | So don't just buy the phrase 'scuba diving videos'. |
| page, you only have to pay for the ad if the visitor | | | | Consider phrases such as 'learning to scuba dive', |
| clicks on it. Even if the ad appears 10,000 times, you | | | | 'scuba diving training', 'scuba diving dvd', 'scuba diving |
| only pay if the ad is clicked on. | | | | information' . . . and other words and phrases that |
| The cost per click for Ad Words can be as little as | | | | someone interested in learning more about the |
| five cents. | | | | subject matter would use to search. |
| Google provides extensive reporting showing which | | | | 4. Avoid the crowd - Before choosing Google Ad |
| words and phrases produce the most click throughs | | | | Words, search each word/phrase you are considering. |
| for your ad. | | | | Check to see how many ads exists for those words, |
| You can set up as many ads as you like, for as | | | | and also check to see what pages are shown in the |
| many different products and web pages as you like. | | | | search results. The best word buys will be with |
| There is no cost to set up an Google Ad Word | | | | phrases that have no ads - when you buy those |
| campaign - and you can modify your campaigns as | | | | words, your ad is the only ad shown - which makes |
| often as you like. | | | | your ad really stand out. |
| Seven tips to getting the most from your Google Ad | | | | If the ad word has several ads, and more ads |
| Word investment | | | | repeating on the 2nd and 3rd page of the Google |
| 1. Avoid highly searched single words - The biggest | | | | results, look for a better phrase or word. |
| mistake made when purchasing Ad Words is trying | | | | When I do this, I have two browser windows open - |
| to buy a single highly searched word. Doing so may | | | | one with my Google Ad Words entry form, and one |
| seem logical, as more searches means more times | | | | with Google search. I search for words and phrases, |
| your ad is displayed. | | | | and when I find one with no ads which is relevant to |
| But choosing single highly searched words puts you in | | | | my product, I add that phrase to my Google list. |
| competition with lots of people who are willing to pay | | | | 5. Write your ad carefully - Your Google AdWord Ad |
| a lot for those same words (often because they | | | | is limited to a headline, two lines of text, and a link to |
| have more money than sense). These single words | | | | your site. Not much to work with, but certainly |
| can cost $9-$20 dollars per ad click - making them | | | | enough to attract interest and clicks. |
| tremendously expensive to buy. | | | | Your headline should summarize the benefits of |
| Rarely can a single word represent your product - so | | | | visiting the link, and the two lines of text should |
| don't invest in these expensive single words. | | | | include hot button words that further define the link. |
| 2. Choose phrases - When people use the search | | | | To see examples of many Ad Words, just search |
| engines, they generally search for specific information | | | | Google - and search for terms related to your |
| or a solution to a specific problem. | | | | product to see how others are using Ad Words. |
| They don't search for 'videos', but will instead search | | | | Don't not use the spam approach in your Ad Words - |
| for 'video on scuba diving'. So instead of buying the | | | | these are a definite turn off. |
| very expensive word 'video', you would want to buy | | | | 6. Set a realistic budget - When you create your ad |
| the ad word 'scuba diving video'. Buy phrases, not | | | | word campaign, you set your maximum spending |
| words. | | | | budget per day. If you exceed your budget Google |
| 3. Go for Relevancy - not frequency - When it | | | | will let you know. |
| comes to ads, you want to display your ad only | | | | 7. Check the results and revise the list - Google Ad |
| when it is relevant to the search. That's when it will | | | | Words provides extensive reporting features which |
| be the most cost effective. | | | | show the performance of all your words and phrases. |
| If someone is actually looking for what you have for | | | | By viewing these reports you can quickly see which |
| sale, then that's when you want your ad to appear. | | | | words and phrases are giving you the best click |
| The way to get a relevancy to your ad is to choose | | | | throughs. |
| ad phrases based on the way people search - | | | | Knowing which phrases produce the best results can |
| phrases looking for a solution or an answer. | | | | help you come up with similar words and phrases to |
| In almost all cases, searchers use words and phrases | | | | add to your Google Ad Words list - and this can |
| that are familiar to them, and not always will they | | | | increase click throughs and sales. |