| "Most people do not buy reality, they buy
| |
| | check up"....
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| perception". When I heard this statement
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| | Real to life: I live about 30 miles
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| used, my first thought was 'hummm this
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| | outside of Baltimore, MD just this year
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| seems dishonest.'The more I pondered and
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| | 2005 I am on the phone with a potential
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| studied this statement, the more I began
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| | client, we are chatting about their son's
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| to see that this was not a justification
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| | fourth birthday party. When I told them
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| to be dishonest, but it was just being
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| | about my 100% GUARANTEE Mr. and Mrs. X
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| honest about most people.
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| | said "really, wow". They secured my
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| "Most people do not buy reality, they
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| | services right then and there.
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| buy perception". I recall a story I read
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| | Now you may be saying OK neat, but what
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| years ago about several bakeries located
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| | is the big deal? Oh, yeah I have not
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| on the same street each located only a
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| | mentioned to you the fact that they live
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| few shops down from one another.One of
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| | just outside of Boston, MA.This means
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| these bakeries placed their sign out
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| | they have to fly me in, put me in a
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| front of their store and it read "The
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| | hotel, and take care of my meals and
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| best bakery in the universe". Another had
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| | ground transportation. Mr. and Mrs. X are
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| a sign reading "The best bakery in the
| |
| | not just a couple that have flown off
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| world", yet another displayed a colorful
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| | their rocker, they are real to life folks
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| sign with bold letters "The best bakery
| |
| | like you converse with each and every
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| in the state".The one that is always
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| | day.
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| packed with paying, repeat customers is
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| | They were not buying the reality that it
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| the bakery that has the sign that simply
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| | would cost them more to have me travel
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| says "The best bakery on this street".
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| | there than to have a local drive ten
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| You see whether they were actually the
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| | minutes to their house, they were buying
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| best bakery on that street or not, the
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| | the 'perception' of me being the 'best',
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| perception is that they are from what
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| | and giving them a security blanket (100%
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| their sign says.An example that is closer
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| | Guarantee) in case I said I was the best
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| to home, I am one of only a few magicians
| |
| | and did not come through.
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| in my area that offers all my customers a
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| | Disclaimer: You must be able to deliver
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| "100% GUARANTEE. If you don't like, you
| |
| | what you promise or you will be taken up
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| don't pay".I have my share of 'well
| |
| | on your guarantee. I strive to over
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| meaning' magicians telling me ..."oh, you
| |
| | deliver. Give them more than they had
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| should not offer a 100% guarantee. There
| |
| | agreed to... Notice I said more - not
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| are always gold diggers out there looking
| |
| | less.Footnote: I am not in anyway putting
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| for a bargain"...
| |
| | down the 'well meaning' magicians that
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| That statement is true, yet for me I
| |
| | tell me I should not offer my 100%
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| have never had any one take me up on my
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| | Guarantee. 99% of them that tell me this
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| offer.Then these same 'well meaning'
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| | are not full-time and perform less shows
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| magicians ask me ..."what if they do
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| | in a few months than I perform in one
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| decide to take you up on your offer then
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| | month. I am not boasting; please know I
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| what?" ..."If they do, I will tear their
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| | am humbler when I say this!
|
