| Local Hobby Shops can do very well as a small | | | | Marketing and Direct Mail for Hobby Shops works |
| business but to do a good business they need a | | | | because it is efficient and will help you develop a |
| strong customer base. How can a small hobby shop | | | | good baseline of customers. Be sure not to over |
| get a customer base and then rely on | | | | saturate, as that will lower you average return on |
| word-of-mouth advertising to propel future | | | | your advertising investment.Running a small business |
| customers thru referrals networks? Well, perhaps a | | | | is not easy and you must watch your costs that you |
| robust yet inexpensive marketing and advertising | | | | spend on marketing and advertising. With the big box |
| program might do the trick. Let me explain; you see, | | | | stores competing for your customers a hobby shop |
| Direct Mail Marketing and Direct Mail for Hobby Shops | | | | must concentrate on its core market. You need to |
| could be the answer.Direct-mail marketing packages | | | | get these people into your store to look around and |
| should be sent out to all the people and households | | | | see what is there and get them thinking and then |
| within a 15-mile radius of the hobby shop. It also | | | | watch them turn into buyers. Please consider all this in |
| makes sense to send out the direct-mail marketing | | | | 2006."Lance Winslow" - Online Think Tank forum |
| packages at least once per quarter. Direct Mail | | | | board. |