| According to a recent AT&T study, more than | | | | your on-hold script length will vary.For an |
| 70% of business calls are placed on hold for | | | | average system where customers are on-hold |
| an average of 45 to 60 seconds each. 60% of | | | | for 1-3 minutes, it's wise to have at least 2 |
| the callers placed on hold hang up, and 30% | | | | courtesy messages and 2 marketing messages, |
| of those that hang up never call back.The | | | | each message timing out to precisely 30 |
| opportunity to reach out to your customers is | | | | seconds (:30).Music should play in between |
| now!They are a captive audience, and are | | | | the messages for 30 seconds (:30) This will |
| eager to hear what you can do for them. While | | | | result in 2 minutes of voice-over and 2 |
| they are waiting, which for some business | | | | minutes of uninterrupted music play, giving |
| could be upwards of 10 minutes or longer, you | | | | you total of 4 minutes of on-hold |
| need to keep their interest, keep them happy, | | | | messaging.For systems supporting callers |
| and most importantly, retain their call to | | | | on-hold longer than 4-5 minutes at a time, |
| avoid losing them and their confidence before | | | | make sure that your material is kept fresh |
| you can even meet their needs.By making good | | | | for your audience, with at least 4 different |
| use of your on-hold messaging, you will be | | | | courtesy messages and 4 different marketing |
| able to:* Seep your callers interested* | | | | messages.To accompany the voice-over, music |
| Increase satisfaction levels regarding their | | | | is often used as a secondary track in a |
| experience with your company* Introduce new | | | | voice-over recording. Music can vary |
| products or services for potential cross | | | | throughout or remain true to a theme.Music |
| sells* Provide additional information about | | | | should reflect your business and your |
| your company in a friendly manner* Instill | | | | customer base. If you're servicing an extreme |
| trust and assurance that you'll be with them | | | | sports crowd, the music might reflect that |
| shortly* Retain your callers while on-hold* | | | | culture and encompass a touch of rock, soft |
| Save money by retaining the caller, | | | | punk, or alternative music genres.Capture |
| eliminating the need for them to call againTo | | | | this opportunity by sharing your message |
| really capitalize on your on-hold messaging, | | | | while your customers wait on-hold. With a |
| alternate courtesy messages with marketing | | | | powerful on-hold recording and a professional |
| messages.Here's a sample of a brief On-hold | | | | voice talent to deliver your message, you'll |
| Script.On-hold Messaging Script:Courtesy | | | | be well on your way to converting callers |
| Message:Thank you for calling Extreme Sports | | | | into buyers.About is the industry leading |
| Gear and Mountain Bikes. We're glad that you | | | | service that connects clients with |
| called and appreciate your business. In | | | | professional voice over talents and voice |
| respect of your time, a customer service | | | | actors. Radio and television stations, |
| representative will take your call shortly so | | | | advertising agencies, marketing executives, |
| that you can get back to the great | | | | casting directors and voice talent agencies |
| outdoors.Music in between messages for 30 | | | | rely on to easily search for and hire |
| seconds or so appropriate to your listening | | | | language service providers such as |
| audience.Marketing Message:Are you at our | | | | translators, narrators and professional voice |
| website right now? If so, click on the | | | | over talents. Clients that have worked with |
| "Special Offer" advertisement on our home | | | | include NBC, ESPN, PBS, The History Channel, |
| page to take advantage of our Online Summer | | | | Reader's Digest, Comcast, Nortel Networks, |
| Sale! Anything listed on our website is 25% | | | | Bell Canada, Microsoft, Cisco Systems, ING, |
| off if purchased online. Get in the groove of | | | | Western Union, Ford, GM, Jaguar, Firestone |
| Summer early and save!Depending on the | | | | Tires, American Airlines, the US Army, the US |
| average time that your customers are on-hold, | | | | Government and many more. |