| Short Run Printing Services has changed the face of | | | | stickers and labels. Take advantage of short-run |
| commercial printing. It allowed smaller minimum | | | | printing of stickers and labels to change your |
| orders, and faster printing time, making commercial | | | | packaging material every season or for thematic |
| printing accessible to small businesses and individuals, | | | | promotional campaigns. Simply attach the season |
| and opening more one-to-one marketing opportunities | | | | themed sticker to your generic packaging to make it |
| for companies. | | | | more fitting to the occasion. |
| Defining Short Run Printing | | | | • It also makes growing advertising trends |
| In short run printing, the job order can be processed | | | | like direct-mail-marketing accessible for these small |
| at a minimum. Large format posters can be printed in | | | | businesses. Being small, these businesses can offer |
| single units while offset products can be produced at | | | | more personalized prints and promote more personal |
| a minimum of 250 pieces. | | | | services for customers. |
| Offset products can now be ordered in a more | | | | • Because they can print in small quantities, |
| manageable number while digital printing skips the | | | | they can send their prime customers product |
| other procedures observed in pre-press. This makes | | | | specific-brochures that match their interest, instead |
| printing faster too. It can also be relatively cheaper | | | | of simple catch-all product listings. |
| since plates are no longer used in this process. | | | | Large Businesses |
| See how short run printing can work for you and | | | | • Although large businesses still use |
| your benefit. Whether offset or digital printing, you | | | | wholesale printing for most of their advertising |
| can maximize this printing service to your advantage. | | | | materials, short-run printing is ideal for market testing |
| Individuals | | | | certain ideas. Instead of gambling thousands of dollars |
| • Individuals take advantage of small | | | | launching on large scale advertising campaign that |
| minimum orders to have their personal printing needs | | | | might flop, businesses can opt to print a few hundred |
| done professionally. | | | | pieces to test how a sample audience will receive the |
| • Wedding invitations, postcards, business | | | | campaign. |
| cards, and even sticker labels can be printed on high | | | | • Having the ability to obtain valuable |
| gloss paper with UV coating that cannot be bought | | | | information through short run printing will allow the |
| on any stationery store or replicated by ordinary | | | | company to adjust their marketing to optimize |
| desk jet printers. | | | | effectiveness. This will save the company from |
| • Aside from that, printing a small order of a | | | | disappointing results or thousands of dollars to redo |
| hundred or more pieces cost much less per unit than | | | | their advertising. |
| printing it at home, not to mention the time and | | | | • Large businesses can also use short run |
| hassle you save from having to cut and print such | | | | printing for their business need. Business |
| materials yourself. | | | | presentations can be printed on impressive, high gloss |
| Small Business | | | | charts that are easier to set-up and pull-out than LCD |
| • Advertising requirements of small | | | | projectors. |
| businesses can be met adequately by short-run | | | | • An exhibit of the company's history can |
| printing services. Large-format, high quality posters | | | | be proudly displayed through floor-to-ceiling vinyl |
| can now be ordered individually, making it perfect for | | | | installations in the lobby. Also, short-order publishing |
| use on one-day events. | | | | too allows a specific handbook for every division, |
| • It can be used too for specific places such | | | | regardless of size. |
| as the store front, indoors or outdoors. There are a | | | | Let the strength of short run printing services be |
| variety of materials meant for such purposes and can | | | | your own and fully wield the advantages you can |
| even accommodate your need for huge poster sizes. | | | | benefit from it. Contact your printer provider now. |
| • Short-run printing can also be used for | | | | |