| Search Engine Optimization is the process of making | | | | way that you want like buying something or giving |
| your website and individual web pages friendly to the | | | | you their contact information so that you can follow |
| search bots (spiders) and the human reviews of web | | | | up and fulfill the objective that you had in mind when |
| pages and sites for the directories. This is a simple | | | | you built the site. |
| fact: if your webpage does not rank in the top 20 | | | | Search Engine Marketing grew out of SEO basically it |
| for your keywords you don't have a website, what | | | | combines SEO with Pay Per Click(PPC) , Pay per |
| you have instead is a very expensive electronic | | | | Impression and link strategies that come in a lot of |
| broacher. Lots of people think that if you have your | | | | different varieties. The idea here is too buy yourself |
| brother in law put some keywords into the meta | | | | links and high placement for your keywords in order |
| tags that is all that there is too it. Which would be | | | | to improve the relevance and organic rankings in the |
| the same as your neighbor knows some first aid, so | | | | search engines, while at the same time drive traffic |
| you go to him for a triple bypass surgery, sounds | | | | to the site if it sounds hard to do it is and that is |
| ludicrous, but I see people that believe that and bet | | | | why it is one of the hottest tech careers right now. |
| their online presence on it. If SEO were that easy it | | | | Google AdWords would be the number one PPC |
| would be great, however that is not the case. | | | | followed by in no particular order MSN Ad Center and |
| Here is a very simplified breakdown of SEO. The URL | | | | one of the originals, Overture which is part of Yahoo |
| is to the title, which is to the description, which is to | | | | Search Marketing now. There are some smaller ones |
| the headings, and the headings are to the alt tags, | | | | in the arena as well; AdBrite, Knoodle and 7Search |
| and then keywords, keyword phrases and proper | | | | are a few of the smaller ones out there. One of the |
| keyword density in the content. The headings, the | | | | most popular linking strategies now would be blogs |
| title, the alt tags and the URL have the keywords | | | | and researching sites that are relevant to your site, |
| and keyword phrases incorporated into them, | | | | and asking for a link. |
| followed by the bottom header of the title again and | | | | A whole new area is also coming into the main |
| find links. Oh and make it look natural. A good SEO | | | | stream conscience now which would be the social |
| person can and will spend up to an hour just on a | | | | networking sites like Flicker, You Tube and My Space. |
| description for a single page to get it correct and | | | | Reciprocal linking was all the rage for a while; |
| that doesn't even appear on what you see on the | | | | however it has fallen out of favor as a reciprocal links |
| page when you view it. They will also spend hours | | | | will balance each other out. A tried and true way of |
| researching what your keywords and keywords | | | | getting links is writing good copy that has value to |
| phrases should be in order to maximize the number | | | | others, and then they will want to link to you, like |
| of qualified eyeballs that land on your page. A | | | | writing articles on areas that you are a expert on like |
| Qualified eyeball is someone likely to take action in a | | | | this one. |