| Increasing traffic to your website is the main goal of | | | | your chosen keyword appears on a web page. Most |
| all search engine optimization efforts. Article | | | | people incorrectly assume that it is better for a |
| marketing is both a powerful and affordable method | | | | keyword to appear on a web page many times. If a |
| to drive visitors to your website. Here are 3 | | | | keyword appears too frequently, the search engines |
| important SEO writing tips to use when writing | | | | will view the web page as spam and exclude it from |
| articles: | | | | the search results. When writing your article, limit |
| 1. Keyword Research. Do extensive research in the | | | | your usage of the chosen keyword to roughly every |
| niche you are in prior to choosing a keyword or | | | | 100 words. For example, if your article is 500 words |
| keyword phrase. Use free tools, such as the Google | | | | in length, then use the keyword a maximum of 5 |
| Keyword Tool, to find accurate search volumes for | | | | times. |
| different keywords. If you are selling a product or | | | | 3. Article Length. The final tip of essential SEO writing |
| service, then use buying keywords. For example, a | | | | tips is maintaining an ideal article length. Search |
| customer who wants to purchase scuba gear may | | | | engines prefer web pages that have a decent |
| type "buy scuba gear" or "find cheap scuba gear," | | | | amount of content, as it indicates the usefulness of |
| indicating that they are in the mood of buying. Using | | | | the website. When writing articles, have a length of |
| these keywords in your articles will increase your | | | | at least a 300-500 words. This will increase your |
| article conversion rate drastically. So remember, all | | | | visibility to the search engines, which will in turn |
| SEO writing tips depend on quality keyword research. | | | | increase your ranking in the results. |
| 2. Keyword Density. This means how many times | | | | |