| Most people lead rather ordinary lives,
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| | represent joy to them. It is so much
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| built around family, job, church and
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| | easier to succeed with a product that
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| hobbies. This is fine for most. The need
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| | screams leisure, happiness or fun. The
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| to pay the bills leads many to engage in
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| | ability to build an exciting new product
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| work that is unfulfilling, boring and
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| | opportunity that provides a fun feature
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| stifling. That so many people work at
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| | and benefit to an area of passion is a
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| energy sapping employment should be a
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| | dream come true for these
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| motivating factor in seeking
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| | entrepreneur's.My father worked a dead
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| entrepreneurial opportunity. Sadly, most
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| | end job. He was intensely unhappy that
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| people are totally risk averse and
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| | life had passed him by (his words). He
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| eliminate themselves from the potential
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| | told me as a young man, "do something
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| rewards available almost exclusively to
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| | that is fun, not work". Work and fun mean
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| entrepreneurs.The perceived risk taker
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| | different things to different people.
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| (the entrepreneur) is, in actuality, not
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| | Some people are happiest at work, no
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| the real risk taker. The real risk taker
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| | matter the type of work: it identifies
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| is the person willing to work a dull job,
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| | them. Invariably this type of person is
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| for average pay, letting life fly by
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| | an entrepreneur. They enjoy the work
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| without ever knowing the excitement of
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| | because they own the business.Most
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| being in the fray. This person leaves
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| | people, however, would rather make a
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| life without ever having made a mark.
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| | living from "fun" work. Working as a golf
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| Looking back on a journey that did not
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| | pro, sportscaster, artist, writer,
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| include excitement, change and risk would
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| | personal trainer or coach are just a few
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| seem to reflect an empty, unfulfilled
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| | jobs that many people would describe as
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| life lived.Entrepreneurs crave change,
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| | fun and rewarding. Most of the products
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| excitement, competition and risk,
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| | that I review, and that succeed in the
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| understanding that these are the defining
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| | marketplace, offer features and benefits
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| hurdles to be overcome if success is to
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| | providing a way to deliver more fun to
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| be achieved. The ability to test oneself
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| | passions and hobbies.I do review many
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| against the overwhelming mass of
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| | work-related products, as well. Many of
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| competitive opportunities available in
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| | these have huge potential. The ability to
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| the marketplace is a narcotic to serial
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| | provide an advance in wellness,
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| entrepreneurs. They might not always
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| | technology or e-commerce can be hugely
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| succeed, but they will always try.Most
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| | lucrative. As a capitalist I love these
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| new products are developed from an
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| | projects. Nevertheless, the real fun and
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| entrepreneur's life experience. The
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| | passion I view when working with hobby,
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| hundreds of new product ideas I review
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| | fun related products is usually absent
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| each year are overwhelmingly skewed to
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| | from industrial inventions.Novel hobby
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| hobby: pet, cosmetic, sporting goods and
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| | and sport related products are often more
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| children's products. And overwhelmingly,
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| | easily conceived, easier to patent and
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| these offerings can be described as
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| | trademark and more easily designed and
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| having a fun component.Would it surprise
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| | manufactured than most industrial
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| you to know that the toy industry is 60%
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| | products. The capital required to launch
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| smaller than the pet product market? It
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| | a pet exercise toy can be a fraction of a
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| did me! However, I have seen a dynamic at
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| | mechanical tool or technology. Often
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| work in many product categories that I
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| | times, we utilize the inventor of a fun
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| think explains this surprising number. I
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| | product as the branding spokesperson for
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| call it "Passion for Fun". Golfers,
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| | the item. The passion for fun that the
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| hunters (and fisherman) and pet owners
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| | entrepreneur has vested in their product
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| are among the most passionate people I
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| | is contagious and transfers to greater
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| interview. They are intensely immersed in
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| | sales and believability.When aspiring
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| all aspects of their passion. Maybe toy
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| | entrepreneurs are seeking a product to
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| manufacturers are not making hot new
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| | create and market we strongly advise that
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| toys, or parents are spending more money
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| | they look around the house or garage.
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| on educational products, but I know
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| | What is their true passion? What provides
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| parents love their children. They just
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| | enjoyment, happiness and a feeling of
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| are not passionate about toys.An avid
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| | contentment? When they scrap book,
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| outdoorsman will buy any and every
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| | assemble model planes, play chess, golf,
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| product that might potentially provide
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| | swim, or read, is there something that
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| them an edge when hunting or fishing.
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| | they often think would improve the
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| More strikes for a fisherman, closer and
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| | experience. This is the surest way to
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| clearer shots for a hunter, more fish
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| | discover potential opportunity in an area
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| caught and more game killed is the goal
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| | of great interest. You can invent that
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| of every sportsman. They are passionate
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| | new product, and it will be rewarding to
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| about their sport and keen to know of any
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| | you and every user as your
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| product that will increase their success
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| | entrepreneurial career commences.Geoff
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| and their fun.Pet owners are every bit as
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| | Ficke has been a serial entrepreneur for
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| passionate about their animals. Sharing
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| | almost 50 years. As a small boy, earning
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| one's home with an animal is a statement
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| | his spending money doing odd jobs in the
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| of commitment, sharing and passion in
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| | neighborhood, he learned the value of
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| itself. Pet toys, exercisers, top grade
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| | selling himself, offering service and
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| foods, and even vitamin enriched bottled
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| | value for money.After putting himself
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| waters are huge sellers to pet owners as
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| | through the University of Kentucky (B.A.
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| they pamper their animals. The joy pet
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| | Broadcast Journalism, 1969) and serving
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| owners receive from sharing their lives
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| | in the United States Marine Corp, Mr.
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| with a loved pet is highly rewarding.
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| | Ficke commenced a career in the cosmetic
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| Watching a child play with a puppy, or
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| | industry. After rising to National Sales
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| kitten, is one of parent's most valued
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| | Manager for Vidal Sassoon Hair Care at
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| memories.Golfers share the same
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| | age 28, he then launched a number of
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| commitment to expanding their enjoyment
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| | ventures, including Rubigo Cosmetics,
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| of every aspect of the golfing
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| | Parfums Pierre Wulff Paris, Le Bain
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| experience. I review more golf products
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| | Couture and Fashion Fragrance.Mr. Ficke
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| every year than any other single
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| | and his consulting firm, Duquesa
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| category. In every instance, the
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| | Marketing, Inc. ( has assisted businesses
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| entrepreneur believes they have developed
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| | large and small, domestic and
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| a product that will improve golf
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| | international, entrepreneurs, inventors
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| performance, lower scores and increase
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| | and students in new product development,
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| the play experience. These entrepreneurs
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| | capital formation, licensing, marketing,
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| are always golfers with passion, looking
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| | sales and business plans and successful
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| to provide an edge through the unique
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| | implementation of his customized
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| features contained in their
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| | strategies. He is a Senior Fellow at the
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| invention.Passion for fun entrepreneurs,
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| | Page Center for Entrepreneurial Studies,
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| because of the love they have for their
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| | Business School, Miami University,
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| hobby or sport, provides products that
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| | Oxford, Ohio.
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